|In order to build and sustain its competitive advantage, DIL believes in continuous innovation in products, services, operating procedures and processes. In today's dynamic world, consumers have ample amount of choices and they don't consume a product or service for its sheer utility but because of uniqueness of the experience.
In view of the changing consumer preferences and expectations, we, at DIL, use the guest touch point model that focus on the Product (innovation), Ambience (refreshing store look), Brand Communication (in store collaterals), Service (friendly and efficient), and overall giving a WOW experience to all our customers.
We will continue to enhance guest experience with relevant and valuable offerings. At DIL, we do all we can to make every guest feel comfortable and welcome. Our aim is to passionately deliver the highest levels of experiential services, maintain consistency in serving the highest quality products and become a globally competitive organization – one that is driven by an insatiable thirst for excellence.